Skip to navigationSkip to content

Lune Rouge Innovation

Lune Rouge Innovation creates and supports startups in the new technology sector that meet specific needs and offer innovative solutions to companies and consumers.

Lune Rouge HelloStrategy


HelloStrategy is a unique engagement marketing and reward platform that, when combined with a toolbox of omnichannel technologies (gamification, loyalty, community and mobile technologies, as well as cards that can be recharged in real time), allows brands to communicate in a personalized way, interact with current and future customers, and reward them in real time.

The platform creates sustainable relationships between a brand and its customers by increasing the relevance of interactions.

Launched in 2018, HelloStrategy is now marketed to brands wishing to reward desired customer behaviour, not just money spent.


Major Series Of Putting

MSOP, launched in 2017, quickly became the largest putting competition in the world. To date, MSOP has held over 500 qualifying events in 16 North American markets and awarded over $1 million in prizes.

Building on this success, MSOP has developed a complete entertainment ecosystem around putting. In addition to the event circuit are projects for outdoor stadiums and indoor entertainment centres for golfers, families and millennials. The first stadium, in partnership with Caesars Entertainment, will open next year in Las Vegas and host the MSOP championship finals in October 2019.


Cortex is a pioneer in the development of mobile, web and innovative technology applications such as augmented reality, virtual reality and vocal recognition.

The digital innovation studio, Cortex, aims to use the best technologies to create rich value-added experiences to transform their clients, thereby launching them to the forefront of their respective industries. Cortex experienced incredible, healthy and organic growth from 2012 to 2018 by doubling its staff several times and, recently, merging with Agyl. Cortex aims to showcase Quebec’s brightest throughout the world via its innovation and high-end projects.